September31 is the emerging brand of the fashion designer Valentina Springolo. After 10 years of experience in fashion industry, she answered in this way to her need to express her own women fashion concept. The name of the brand and its pay off "On a day that doesn't exist the impossible can happen" explain a very important concept for Valentina, such as the magic that characterized the fashion system and the ability to transform ideas into something concrete and usable. The brand September31' enters the market with its first collection for the FW15, a capsule collection characterized by a playful and retro style. A contemporary collection in which tailoring details are mixed up with urban vibrations in order to create garments that will become “must have” in women's wardrobes. All the pieces of the collection are made in Italy and also the fabrics belongs to historical fabric industry of northern Italy, accurately chosen.