Helicopter, a high-street label from Reykjavík, Iceland, was launched in December 2010. Having since then shown in two showrooms in New York and one in Paris and opened two stores in the heart of Reykjavík.
The focus of the designs is comfortability and individual style. The clothes, being very minimalistic in colour combinations and shapes, give a good possibility for accessorising and making the garment your own. Easy to dress up and down, the garments are good for both everyday and evening use.
Helga Lilja, the designer of helicopter, graduated from the Icelandic Academy of the Arts in 2006. She worked as an assistant designer for one of Icelands biggest clothing brands Nikita for three years.