Milla Snorrason is an Icelandic clothing label releasing one collection annually. Quality and longevity in each garment is key and the brand exudes individuality and attitude. It’s pieces are singular and special but always wearable and comfortable. Embracing the strong individual, the essence of the brand epitomises Scandinavian effortlessness, layered with a feminine edge -with a distinctive hint of eccentric elegance.
Designer Hilda Gunnarsdóttir focuses on expressing her roots in a modern take using Iceland’s distinct aesthetic character to the benefit of the brand. When creating the prints for each collection the focus is on one place in Iceland from where graphic forms derive, be it from nature or man made creations. By result each collection bares the name of it’s inspirational place.
The brand is first and foremost a European brand with all production within the continent and knitwear made in Iceland using the unique Icelandic free range wool. The Milla Snorrason team is concerned with using natural materials and supporting both local and ethical production in a slow fashion manner.