as we grow is inspired by a true story about a knitted sweater’s journey between many children over a period of 9 years and how it connected them together. based on the utilisation of former generations, we focus on the increasing value clothes gain by being used by many children. by being able to use a garment for longer than usual we show respect to the manufacturing process and to the environment - but also create emotional value adding history to long-lived pieces. we like that kind of stories, and it is our wish that as we grow garments will in that way become part of people’s history and connect people.
longtime wear is an underlying principle for as we grow. the clothes are made of exquisite quality fabrics; alpaca wool and cotton and the sizes are specially designed to grow with the child. we use five sizes; 6m-18m, 18m-36m, 3y to 5y and 6y to 8y and 9-12. we often reference the time of our forefathers and bring them up to date so style meets function and by pushing the boundaries of the traditional childrens colour palette.
as we grow uses only natural fibers, and our suppliers have been certified by bsci, intertek and vf corporation as a social responsible company.