When, in 2014, mother and daughter team, Tereza and Filipa Fino, ventured into the children’s market, they had no intent of launching a new line.
Born into a Portuguese textile family, both women developed an early passion for clothing design and became Seventh Avenue veterans with extensive careers in fashion power-houses such as Calvin Klein, Ralph Lauren, Harper’s Bazaar and Vogue. But their frustration in finding beautifully crafted yet contemporary designs for their own children and grandchildren led them to realize that kids luxury fashion called for innovation. Undeniably, design, quality and craftsmanship remained of great importance to the market; but the younger Fino generation seeks fashion, versatility and comfort in their clothes, even in the fanciest of occasions. Under the label Florence Fancy, the Fino duo collaborated in a debut collection, Spring 2014, exclusively at Bergdorf Goodman. Finding creative differences with the brand’s owner, the Finos brought their talent in-house with Filipa heading creative and Tereza overseeing production in Portugal. They introduced their Spring 2016 collection at Pitti Bimbo Trade Show in Florence, under their own private name-sake brand,Bea & Izzy.